Understanding Your Target Audience

Content Contributor: Steve Maegdlin, Founder/CEO, Executive Advisory Partners and Scott Appel, Founder/ Chief Synkronizer, SYNKRO3

Facilitator: Suzanne Currier, Strategy Director, Kumveka

Category: Marketing & Communications

Last Day to Register: April 2, 2018

Module Start Date: April 9, 2018

Learning Objectives

  • Understand core marketing segmentation principles and definitions
  • Gain insight into the four primary generations existing today, and their differences, to better prepare marketing initiatives
  • Master ways to better engage millennials
  • Know generational trends impacting faith-based nonprofits
  • Be able to better pursue audience segmentation for your organization

Module Overview

In marketing, intimately knowing your target audience — who they are, how they think, what they value - is paramount to an organization’s success. In this module, participants will learn the importance of identifying the differences that exist between their various audience segments and how these differences should influence their marketing strategies. We will examine key marketing segmentation principles. We will also explore the key differences between the generations, and discover key trends impacting all Christian nonprofits.

Requirements for Receiving Credit

Credit for the module will be determined on the following criteria:

  1. Successful completion and submission of five Reflection assignments demonstrating that the participant has read required resources and reviewed the presentation content.
  2. Engage in all the topic forum discussions for all five sessions.

Required Textbooks

Various PDF articles for required reading will be offered through the module shell.

Facilitator Bio

Suzanne Currier, Strategy Director, Kumveka

Suzanne Currier, Strategy Director, Kumveka

Suzanne Currier is the Strategy Director at Kumveka, a non-profit marketing agency providing communication solutions for ministries. Suzanne has a passion for solving problems and developing people which she has been able to put to use at Kumveka helping ministries of all geographies, shapes, and sizes. Prior to Kumveka, Suzanne used her skills and expertise to build the Capital One brand and brand team across a variety of roles including brand strategist, marketing strategist, product developer, and organizational development manager. Suzanne holds a Master’s Degree in Organizational Leadership from Regent University and a Bachelor’s Degree in Marketing from Bradley University, as well as is an Associate Certified Coach through the International Coaching Federation. Suzanne resides in Virginia with her husband and international exchange student from China.