Fundamentals of Successful Marketing

Content Contributor: Steve Maegdlin, Founder/CEO, Executive Advisory Partners and Scott Appel, Founder, SYNKRO3

Facilitator: Suzanne Currier, Strategy Director, Kumveka

Category: Marketing & Communications

Last Day to Register: June 12, 2017

Module Start Date: June 19, 2017

Learning Objectives

  • Define the role of marketing
  • Describe its importance in your organization
  • Discover the four key components of marketing
  • Define, understand and reach your organization’s target audiences
  • Differentiate your organization and its offerings

Module Overview

Marketing is one of the most important tools in your organization’s toolbox. In this module, participants will learn the fundamentals of marketing and the importance of understanding their target audiences when designing and employing marketing strategies. This module is designed to help Christian leaders understand the fundamental elements of marketing and how they can help to differentiate the organization and its offering(s). It also provides guidance for effectively communicating to an organization’s target audiences. Upon completion, the participant will have a better understanding of the four basic marketing principles, and the role target audience knowledge plays in achieving marketing success.

Requirements for Receiving Credit

Credit for the module will be determined on the following criteria:

  1. Successful completion and submission of five Reflection assignments demonstrating that the participant has read required resources and reviewed the presentation content
  2. Engage in all the topic forum discussions for all five sessions

Required Textbooks

Levitt, Theodore, 1986, New, Expanded Edition, The Marketing Imagination. New York, NY. The Free Press.

Facilitator Bio

Suzanne Currier, Strategy Director, Kumveka

Suzanne Currier, Strategy Director, Kumveka

Suzanne Currier is the Strategy Director at Kumveka, a non-profit marketing agency providing communication solutions for ministries. Suzanne has a passion for solving problems and developing people which she has been able to put to use at Kumveka helping ministries of all geographies, shapes, and sizes. Prior to Kumveka, Suzanne used her skills and expertise to build the Capital One brand and brand team across a variety of roles including brand strategist, marketing strategist, product developer, and organizational development manager. Suzanne holds a Master’s Degree in Organizational Leadership from Regent University and a Bachelor’s Degree in Marketing from Bradley University, as well as is an Associate Certified Coach through the International Coaching Federation. Suzanne resides in Virginia with her husband and international exchange student from China.