Development Strategy and Planning

Content Contributor: Shelley Cochrane, Vice President, Client Services

Facilitator: Shelley Cochrane, CCNL, Vice President, Douglas Shaw & Associates

Category: Resource Development

Last Day to Register: January 8, 2018

Module Start Date: January 15, 2018

Learning Objectives

  • Understand the specific components of a development strategy
  • Increase the ability to evaluate the effectiveness of current development strategies
  • Learn how to move from strategy to tactical planning
  • Learn how to effectively implement a development plan
  • Understand effective ways to measure and communicate results

Module Overview

Every development professional must be proficient in the essential skills and tools for effective development strategy and planning. This module is designed to provide the development professional with an understanding of the benefits and best practices of development strategy and planning. It explores the specific elements of strategy, and provides a guided process for evaluating an organization's current strategy. That includes a matrix and worksheet to evaluate and prioritize recommended changes to the strategy. You will also gain insight on specific steps for planning and execution that will directly enhance your organization's development initiatives. You will also learn how to measure and communicate results.

Requirements for Receiving Credit

  1. Successful completion and submission of five Reflection assignments demonstrating that the participant has read required resources and reviewed the presentation content
  2. Engage in all topic forum discussions for all five sessions

Required Textbooks

Facilitator Bio

Shelley Cochrane, CCNL, Vice President, Douglas Shaw & Associates

Shelley Cochrane, CCNL, Vice President, Douglas Shaw & Associates

Shelley is a seasoned executive with extensive experience in resource development and nonprofit leadership. In consulting and fundraising, Shelley has worked with executives in social service organizations, community outreach, at risk youth, emergency transitional housing, international missions, higher education, pre-K through 12 private schools, environmental care, and healthcare. She has implemented donor relations strategies that increased charitable giving through Direct Response Marketing, Annual Fund, Major Gift, Special Events, Monthly Giving, Grant-writing and Planned Giving programs. Shelley’s core competencies include leadership, strategy and planning, fund development, program metrics and evaluation, board development, team-building, change management, coaching, and public speaking. Speaking and teaching engagements have included CLA national conference and Leadership Summit, ECFA Forum, Care Net national conference, Association for Gospel Rescue Missions annual convention, Christian Alliance for Orphans national conference, Association of Biblical Higher Education annual meeting and the Canadian Council of Christian Charities national convention. Shelley and her husband, Mike, are actively involved in their church in Aurora, IL.