CCNL Relationship

Content Contributor: CLA Advisory Council: Rick Dunham, Shannon Litton, Guy Richards and Wes Willmer

Facilitator: Christina Moore, Vice President, Client Services, Dickerson, Bakker and Associates

Category: CCNL

Last Day to Register: April 10, 2017

Module Start Date: April 17, 2017

Learning Objectives

  • Learn the fundamentals of brand development
  • Understand the component of an engaging brand
  • Identify all the channels and methods to connect your brand with your target audience
  • Discover the core ways to inspire donor support
  • Learn the keys to steward lifelong donors

Module Overview

The module is designed to provide the leader of a nonprofit organization an executive-level view of how to create and build an engaging brand, connect that brand with various audiences, and inspire donor support. You will learn to establish your organization’s distinctive brand. You will gain insight on how to pursue a sound approach to technology in your organization’s communications. And you will gain practical, biblically-based, insight on how to build and steward transformative life-long relationships with your organization’s donors. (Two sessions in Resource Development; two sessions in Marketing & Communications; one session in Internet & Technology)

Requirements for Receiving Credit

Credit for the module will be determined on the following criteria:

  1. Successful completion and submission of five Reflection assignments demonstrating that the participant has read required resources and reviewed the presentation content.
  2. Engage in all the topic forum discussions for all five sessions.

Required Textbooks

All required resources will be available form within the module once it begins.

Facilitator Bio

Christina Moore, Vice President, Client Services, Dickerson, Bakker and Associates

Christina Moore, Vice President, Client Services, Dickerson, Bakker and Associates

Christina Moore is Vice President, Client Services for Dickerson, Bakker and Associates. She has more than 30 years of experience serving to advance the missions of local, national and international nonprofits. Her professional career includes two decades of leadership in high impact organizations specializing in Christian philanthropy, evangelism and discipleship, higher education, Christian media, international relief, holistic child development, international and domestic advocacy and medical services. Christina has served in advancement leadership for a number of large organizations with international programs and diverse stakeholders. Before coming to Dickerson, Bakker & Associates, Christina served as Chief Business Development Officer at Open Doors USA, where she led ministry advancement, advocacy and volunteer mobilization. Before that, Christina served as National Director of Major Gifts at Compassion International, Executive Director of Advancement at Regent University, and led the national foundations and grants function at The Christian Broadcasting Network. Christina’s goal and passion is to empower organizations to be thoughtful, artful and effective in ministry to their donors, and thus maximize their missions. She lives in East Tenn., and loves spending time with her family, hiking with her dogs and advocating for creation care.